Google Adsense Update to Ads platform policies and Google Publisher Policies

Google Publisher Policies and Google Publisher Restrictions were created to clearly determine what rules must be followed by publishers wanting to monetize their content with Google ad code, meaning with the use of one of Google’s monetization products: AdSense, AdMob, or Ad Manager. As Google itself states:

“Maintaining trust in the ads ecosystem requires setting limits on what we will monetize.”

So far, all the principles have been stored separately in each of the mentioned above products’ Help Centers. However, since the rules are no different regardless of the chosen solution, Google decided to create one Publisher Policies Help Center, which is currently under construction. But that’s not the only change that was introduced this year!

Google sent out private email to all Adsense Publisher stating;

“We’ve updated our Ads platform policies and Google Publisher Policies

We are contacting you to inform you of a change that we are making to our Google Publisher Policies. To continue to ensure the integrity of the ads ecosystem, we have amended our language to allow IP addresses to be used for the purposes of fraud detection.”

Why the changes?

Google wants to maintain a trustworthy and reliable environment for online advertising. They strive to provide a system that is free from fraudulent activities that may undermine the effectiveness and fairness of ads.

What this mean?  “We have amended their language to allow IP addresses to be used for the purposes of fraud detection.”

What this means is that Google will start monitoring all IP addresses that click on ads. If they find a pattern or history they’ll investigate further. (Author’s point)

Previously, Google might have had restrictions or limitations on using IP addresses for fraud detection. However, with the amendment, they now permit the use of IP addresses as a means to identify and prevent fraudulent activities within their advertising ecosystem.

IP addresses are unique identifiers assigned to devices connected to the internet. By allowing the use of IP addresses for fraud detection, Google aims to leverage this information to identify suspicious behavior, patterns, or potential fraudulent activities related to online advertising.

This change helps strengthen their ability to combat ad fraud and maintain a more secure and reliable advertising environment for advertisers and users alike.


Google encourages all publishers to regularly monitor their traffic, look for anomalies in their data, and remain compliant with their program policies to avoid account suspension.

If you have any questions or want to share your own experience, leave a comment below.